NEW BRAND DESIGN FOR VOLKSWAGEN COMMERCIAL VEHICLES
Sep 9, 2019
- Heinz-Jürgen Löw: "The right time for a new brand design"
- Brand logo and marketing and communication are being modified
Frankfurt a.M./Hannover, 9 September 2019 – New logo and new digital customer experience: Volkswagen Commercial Vehicles (VWCV) is activating its new brand design – in line with the Volkswagen Passenger Cars brand.
People are the focus. Never before has the Volkswagen Commercial Vehicles brand been closer to its customers: "We are introducing the new update of the T6 right now. More digital, connected and contemporary than ever," says Heinz-Jürgen Löw, Member of the Board of Management for Sales and Marketing. "Since the beginning of this year, VWCV has taken on responsibility for the ID. BUZZ, which, to me, is the most emotionally appealing vehicle of the ID Family. There could not be a better time to introduce the rebranding of VWCV than right now."
Tobias Volkmer, Head of Marketing and Product Marketing VWCV: "Our marketing is becoming more digital and connected. We are on the move, intending to reach our customers quickly and with an emotional connection." VWCV was fully integrated into the development process for the rebranding of Volkswagen. Volkmer continues: "In this adaptation, we very much focused on developing an interpretation that fits our target groups ideally.
Above all, authenticity plays a greater role here than ever before."
The transformation is becoming more visible day by day: everything is progressively being adapted to this new direction – from our visual language to the entire corporate design of all our print products, our online presence, the branding of our retail partners, and finally our actual brand logo. This underscores the transition of our brand from that of a classic carmaker that manufactures light commercial vehicles to a contemporary provider of future mobility solutions.
About the Volkswagen Commercial Vehicles brand:
“We transport success.” As a stand-alone brand within the Volkswagen Group, Volkswagen Commercial Vehicles (VWCV) is responsible globally for the development, construction and sales of light commercial vehicles, producing the Transporter, Caddy, Crafter and Amarok product lines. In consultation with its customers, Volkswagen Commercial Vehicles draws up appropriate vehicle concepts, telematics and logistics solutions for the sparing use of resources at the highest possible level of efficiency. In 2018, the brand sold around 500,000 light commercial vehicles, produced at its sites in Hannover (D), Poznań (PL), Września (PL) and Pacheco (ARG). VWCV employs over 24,000 people globally, thereof approximately 15,000 at the Hannover site.
Information about the Hannover site can be found at:
Note for Editors: You will find this text and images (logos and campaign images) in our press database: www.vwn-presse.de.