Jan 22, 2019

  • What Car? 2019 Pick-up of the Year Award goes to the Volkswagen Amarok
  • New for 2019 pick-up award reflects growth in this sector of the UK car market
  • Combination of off-road ability and on-road manners is key to Amarok’s success
  • Three engines and two gearbox combinations offer choice for buyers

The Volkswagen Amarok is kicking off 2019 in style, by picking up What Car?’s inaugural Pick-Up of the Year Award. The popular pick-up’s combination of excellent on- and off-road capabilities secured it the sought-after trophy.

The latest iteration of Volkswagen Commercial Vehicles’ Amarok has proved popular with fleets and retail buyers alike since it was launched in January 2017, thanks to its powerful and torquey 3.0-litre V6 engine, robust off-road credentials and premium position and interior. Three versions of the engine are currently on offer with 163, 204 or 258 PS. A choice of selectable and permanent 4MOTION four-wheel drive systems are available, as well as six-speed manual or eight-speed automatic gearboxes. Trendline, Highline or a special edition Aventura trim levels are available.

What Car?’s pick of the pick-up bunch is the Trendline 204 PS with automatic gearbox, priced at £27,450 (basic RRP excl VAT). Commenting on the Amarok, Editor of What Car?, Steve Huntingford, said: “If you want a pick-up that can put in a hard shift during the week then become family transport at the weekend, then look no further than the Volkswagen Amarok. Modern pick-ups are expected to do it all, and this one truly does.”

Director of Volkswagen Commercial Vehicles, Carl zu Dohna, was presented the award at a ceremony in London tonight. He added: “The Amarok has been a big hit since it was relaunched in 2017, and it’s maintained its popularity among both long-standing fans as well as those new to the pick-up market. This is a booming sector and we’re delighted that a publication with as much clout as What Car? has recognised the Amarok’s qualities and appeal.”

Just under 3,500 Amaroks found homes in the UK in 2018, a 17 per cent increase on 2017’s sales. For more information on the Amarok or Volkswagen Commercial Vehicles’ award-winning range of products and service please visit your local Van Centre or go to For What Car?’s full verdict, click here:


For more information, please contact Grant McPherson, Product Affairs Manager, on 01908 548210 or 07774 684222, or Kate Thompson, Head of Press and Public Relations, on 01908 601478 or 07713 265562.

About Volkswagen Commercial Vehicles

Over 60 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range – from the compact Caddy, through the evergreen Transporter and sturdy Crafter panel vans, dropsides and tippers, to the Caravelle passenger carrier, California camper and the Amarok pick-up. The vehicles are as versatile and dependable as Volkswagens have always been, but now they’re more spacious, more comfortable and safer than ever.

Every van also comes backed by Volkswagen Commercial Vehicles’ ‘Working With You’ promise. It’s a commitment to work in partnership with businesses, providing them with the best products and aftersales support, whether they’re buying one or a thousand vans. For more information visit