the volkswagen golf is car dealer's best used car of 2016
Nov 30, 2016
- Volkswagen Golf is the Car Dealer Used Car of the Year
- Golf also wins the Mid-Sized Used Car of the Year award
- Deposit contributions available on all used Volkswagens*
The enduring appeal of Volkswagen’s most popular model has been underlined once more at the Car Dealer Used Car Awards 2016, sponsored by Black Horse. The Volkswagen Golf won the Used Car of the Year Award at a ceremony earlier this week. The Golf is packed with features that continue to make it one of the strongest propositions in the used car market.
Collecting the award Ian Plummer, Volkswagen UK’s Head of Sales Operations, said: “The Golf retains a timeless appeal and so it’s perhaps no surprise that it continues to pick up awards as a used car. It’s a strong seller in Volkswagen’s Das WeltAuto used car programme, and it’s a car that continues to put smiles on the faces of our customers.”
James Baggott, Managing Director of Blackball Media, publishers of Car Dealer magazine, added: “Mid-sized cars are the bread and butter of so many used car dealerships up and down the UK. Perfect for couples and young families, there is a wealth of choice for buyers in this busy part of the market. This model is a massive success and the fact that it has been around since 1974 in one guise or another tells its own story.”
The Volkswagen Golf sits at the heart of the brand’s appeal in the UK, and is as stylish as it is functional and robust. That combination makes it a firm favourite with new and used car buyers.
Inside and out, the Golf has been fine-tuned over four decades and the result is a car that is effortless to buy, drive and own. The huge variety of bodystyles, drivetrain options and equipment levels ensures the broadest possible appeal, and the Golf remains among a small group of mainstream models in its class to be offered in petrol, diesel, hybrid or full electric form in the UK.
Volkswagen Retailers ensure the experience of purchasing a used Golf is as simple and enjoyable as that of purchasing a new car, and the brand’s award-winning Blended Retailing concept helps to make this possible. Blended Retailing is a suite of digital enablers that combine the online world, the showroom experience and highly trained staff in a seamless journey through the vehicle purchase and ownership experience.
Applied to a used Volkswagen Golf, Blended Retailing means the customer searches the Das WeltAuto pages of www.volkswagen.co.uk and then views the Golf that matches their needs at a Volkswagen Retailer.
“Blended Retailing has been embraced by Volkswagen Retailers,” added Plummer. “This award is about the quality of work our Retailer network does and their expertise in working with customers.”
Volkswagen’s Das WeltAuto programme was highly commended by the Car Dealer Used Car judges on Monday night, and was praised in particular for giving customers confidence in their purchase as well as complete peace of mind.
It starts with the car undergoing a thorough 142-check process, carried out by trained Volkswagen technicians. Any issues identified are addressed using Volkswagen Genuine Parts™. Additionally, the service history is validated, as is the status of the car’s warranty. The complete vehicle history and mileage is also verified.
Only at that point can it become part of the Das WeltAuto programme. Once the customer has chosen their perfect used Volkswagen, they can choose from a variety of flexible finance options that currently include a deposit contribution of between £500 and £2,000 when the customer purchases the car on Volkswagen Financial Services’ Solutions Personal Contract Plan at 10.9 per cent APR representative*. In addition, customers who purchase a Used Car with Solutions PCP are also eligible for a service plan at no extra cost, covering their next two services.
Finally, a 12-month Das WeltAuto warranty is applied to the car, as well as 12 months roadside assistance, which covers the UK and Europe. And to get the customer on the road quickly Das WeltAuto offers insurance cover for the first five days of ownership, subject to conditions.
Alongside the Golf’s win at the Car Dealer awards Volkswagen Retailer Western Volkswagen, based in Edinburgh, was honoured too. It was highly commended in the Used Car Sales Team of the Year category. And Sinclair Group was highly commended in the Dealer Group of the Year category after being nominated by Volkswagen.
To view the range of Volkswagen cars in the award-winning Das WeltAuto programme, please visit www.volkswagen.co.uk/used.
*At the end of the agreement there are three options: i) own the vehicle: pay the optional final payment; ii) return the vehicle: subject to fair wear and tear, charges may apply; or iii) replace: part exchange the vehicle. A range of deposit contributions are available from £500 to £2,000 and the next 2 services at no extra cost when you purchase with Solutions Personal Contract Plan. 10.9% APR Representative. 18s and over. T&Cs apply. All electric models excluded. Used car sales between 90 days and up to 5 years only. Minimum balance to finance £5,000. Max mileage at end of contract 120,000 miles. Service plan covers next two consecutive services (limited to 1 x minor service and 1 x major service). Subject to availability. Finance subject to status. Terms and conditions apply. Excess mileage charges apply. Offer available when ordered by 31st December 2016. Participating retailers only. Offers are not available in conjunction with any other offer and may be varied or withdrawn at any time. Accurate at time of publication. Freepost Volkswagen Financial Services.
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